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Email andautomation.

Every enquiry followed up, automatically.

Lifecycle mapping shows where people drop out, the flows catch them, and the CRM work keeps the data behind it clean. Most businesses already have more demand than they convert: the enquiry nobody followed up, the cart nobody was reminded about.

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What we offer

The cheapest revenue you have
01

Lifecycle mapping

What happens between somebody first hearing about you and buying again, and where they currently drop out. Also runs as an audit of flows that are already live.

  • Journey mapping
  • Drop-off analysis
  • Trigger definition
  • Flow audits
02

Flows and sequences

The automated sends: welcome, abandoned cart, post-purchase, win-back and review requests. Built once and left running, edited when the business changes.

  • Welcome and onboarding
  • Abandoned cart
  • Post-purchase
  • Re-engagement and win-back
  • Review requests
03

Campaigns

The sends that are not automated. Newsletters, launches and seasonal pushes, on templates your team can run without waiting on a designer.

  • Newsletter design and build
  • Template systems
  • Segmentation
  • Launch and seasonal campaigns
  • Team training
04

CRM and integration

Connecting the site, the store and the inbox to whatever you run the business on. Includes moving between platforms without losing the history.

  • CRM setup and integration
  • Data hygiene
  • Lead routing
  • Sales notifications
  • Platform migrations
05

Deliverability

Authentication, list health and sending reputation, with a consent review against CASL. Usually the first thing to check when open rates fall off a cliff.

  • SPF, DKIM and DMARC
  • List cleaning
  • Reputation monitoring
  • CASL compliance review
Proof in practiceStandards, not sales claims
0
Sends before authenticationSPF, DKIM and DMARC configured first
1
Accountable teamStrategy through delivery
0
Hand-offs requiredNothing waits on another vendor

Selected work

Sites we designed and built

How the automation gets built

Fewer hand-offs, faster builds

Flows are easy to add and easy to forget about. We map before building, document what we build, and switch off what stops working.

  1. Map the journey

    A working session on the path from first contact to repeat purchase. Drawing it out usually reorders what we thought we were building.

  2. Build the flows

    The two or three worth the most go live first and start earning before we go near the rest.

  3. Connect the data

    Your site, your store and whatever you run the business on, all talking to each other. A lead never gets retyped.

  4. Prune

    Deliverability, list health, and what each flow earned. Anything not earning gets turned off.

Where this comes up most

Sectors we have real work in
EcommerceNon-profitEducationProfessional services

Also from us

The rest of what we do
Brand and identityPositioning, naming, logo design and the identity system around it.Web design and developmentNext.js, WordPress or Shopify. Built for people, structured for AI tools.SEO and GEOGetting found in search, and cited by AI assistants.Paid mediaGoogle, shopping and paid social, managed end to end.

Questions we get

Let’s get started

Tell us what you're building.

Send a paragraph. You’ll get a reply from the person who would do the work, not a sales rep.

hello@cecile.co(519) 697-3523