Brandand identity.

A brand that looks right everywhere people see it.

Positioning decides what you stand for, naming gives it a word, and the identity system makes it recognisable everywhere it appears. The guidelines are what keep all three intact once we hand them over.

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What we offer

Logo work through to full systems

Positioning

What the business stands for, who it is for, and where it sits against the alternatives. The answers shape every decision after them, from the name to the photography.

Brand strategy workshops
Competitor and market review
Audience and segment definition
Positioning statements
Brand architecture for sub-brands

Naming

Naming a company, a product or a range, and establishing that the name is actually available before anyone falls in love with it. Taglines too, where a name needs support.

Company and product naming
Availability and trademark screening
Domain and handle checks
Tagline development

Identity system

The mark and everything that travels with it: type, colour, spacing, iconography and photography direction. Ranges from a single logo to a system with enough parts to cover a truck, an invoice and a phone screen.

Logo design
Full identity systems
Logo refreshes and redraws
Type and colour systems
Icon and illustration sets
Photography art direction

Messaging

The words that go with the identity. How the business gets described in a line, a paragraph and a page, so the whole team says roughly the same thing.

Value propositions
Tone of voice guides
Boilerplate and about copy
Elevator pitch and proof points

Guidelines and rollout

The document that keeps a brand intact, and the pieces it gets applied to first: stationery, signage, vehicles, templates. For teams who need a printer or a new hire to get it right without asking.

Brand guideline documents
Business cards and stationery
Signage and vehicle livery artwork
Deck and document templates
Asset libraries
Handover sessions

Proof in practiceAttributed client work only

Named clientsRelevant work, shown below

Sectors representedConstruction · Non-profit · Software · Education · Church

100%

Source files handed overEditable vectors, not exports

Accountable teamStrategy through delivery

Clients we've helped

8 clients for this service

Construction

Non-profit

Software

Education

Church

Brands we've built

The mark, and the inks it ships with

Plumbing MD2 inksA pulse trace through the wordmark, built to survive being cut into vinyl on a van door and printed on an invoice.

King's Cross Academy4 inksA crest that had to look serious to parents and warm to their children, on a sign at the road and on a phone screen.

Shelfwise1 inkBooks on a shelf, drawn as the mark itself. One colour, on purpose. It has to hold up on a spine label and at the size of a browser tab.

Trivium4 inksThe name, the mark, and every piece the software is built from, so the brand guide and the app are one document.

What you actually get

The Trivium standards, unretouched

Every page of the guide is set in the brand's own palette, type and devices, so each spread is a specimen of what it specifies. These are pages from the Trivium standards, unretouched, and every value in them comes from the shipping code.

01The cover, and the sixteen sections behind it

The mark spread: the icon and horizontal lockup shown reversed and on paper, with construction geometry and viewbox dimensions — 02Your logo, in every version it ships in

Clearspace spread: clearspace measured as one ring diameter around the lockup, minimum sizes, and four misuse panels — 03How much room it needs, and how not to use it

04Your colours, and exactly where each one goes

Dark theme spread: indigo surface tokens, ink levels and line weights listed with hex values, beside a frosted card specimen — 05The same brand in light mode and dark

Type scale spread: display, heading and body specimens with their clamp expressions, sizes, line-heights and tracking — 06Every text size, and what each one is for

Components spread: button, field and pill specimens at every size and intent, with padding, radius and state rules — 07Buttons and form fields, drawn at every size

Motion spread: a duration table from 100ms to ambient, with the transform rules and the single permitted exception — 08How things move, and how fast

Accessibility spread: ink levels cleared for body text, guaranteed colour pairings, and a report card shown on paper — 09Readable for everyone, on screen and on paper

Every section, in order

01Your logo, and every version of it
02How much space it needs
03Ways it must never be used
04Your colours, and where each belongs
05The same brand in light and dark
06Your typefaces, and every text size
07Buttons, forms, cards and tables
08How things move
09What your photography should look like
10How you sound in writing
11Readability, on screen and in print
12The rules, the files, and what's still open

Two rules run through all of it. Every rule comes with an example you can point at, and wherever something can be got wrong, the right way and the wrong way sit side by side. That is what makes a guide usable by somebody who was not in the room.

How a brand gets made

Fewer hand-offs, faster builds

The order is what makes it hold. We agree what the business stands for before anything is designed, and we write the system down before we hand it over.

Understand
We interview the people who sell it and the people who buy it, then write down what the business is for and who it is for.
Direct
Two real directions to choose between. We show each one on a sign, an invoice and a phone screen, so you see it where you will use it.
Draw
We build out the direction you pick: the mark and its versions, type, colour, and the applications you need on the first day.
Hand over
You get the guide, the editable files and a session with your team. A printer or a new hire should be able to get it right without calling us.

Where this comes up most

Sectors we have real work in

Construction & trades Healthcare Non-profit Professional services

Also from us

The rest of what we do

Web design and developmentNext.js, WordPress or Shopify. Built for people, structured for AI tools.SEO and GEOGetting found in search, and cited by AI assistants.Paid mediaGoogle, shopping and paid social, managed end to end.Social mediaContent, scheduling and channel management.

Questions we get

Let’s get started

Tell us what you're building.

Send a paragraph. You’ll get a reply from the person who would do the work, not a sales rep.

hello@cecile.co (519) 697-3523