Fresh Prep
Meal-kit subscription where the follow-up is the margin.
Visit sitePaidmedia.
Ads that bring in more than they cost.
Tracking establishes what actually converts, campaign structure points the budget at it, and the landing page keeps the promise the ad made. Paid is the quickest way to learn whether an offer works, and the quickest way to find out it does not.
Start a projectWhat we offer
Spend pointed at buyers01
Conversion tracking
Whether the conversion data is telling the truth. Setup, server-side where it is needed, offline imports, and audits of accounts where the numbers have never been checked.
- Conversion tracking setup
- Server-side tracking
- Offline conversion import
- Attribution setup
- Tracking audits
02
Search and shopping
Google and Microsoft search campaigns, and shopping for retail. Account structure, keywords and negatives, product feeds and bidding.
- Google Ads management
- Microsoft Ads
- Shopping campaigns
- Product feed management
- Keyword and negative strategy
- Bid strategy
03
Paid social
Meta, LinkedIn, TikTok and Pinterest, for demand that has to be created before it can be captured. Audiences, creative testing and retargeting.
- Meta ads
- LinkedIn ads
- TikTok and Pinterest
- Audience strategy
- Creative testing
- Retargeting
04
Landing pages
Pages built for the ad that leads to them. Where traffic is fine and the conversion rate is not, this is usually the problem.
- Landing page design and build
- Message match
- Form and funnel design
- A/B testing
05
Reporting
What was spent, what came back, and what changes because of it. Also runs on its own, as an audit of an account somebody else manages.
- Account audits
- Monthly reporting
- Cost per qualified lead
- Spend by campaign
- Recommendations
Proof in practiceAttributed client work only
18
Named clientsRelevant work, shown below
7
Sectors representedConstruction · Tourism · Ecommerce · Professional · Software · Healthcare · Manufacturing
100%
Ad accounts in your nameYou keep the history if we part ways
1
Accountable teamStrategy through delivery
Clients we've helped
18 clients for this service
Plumbing MDConstruction
Banff & Lake LouiseTourism
Visit CalgaryTourism
Go To BermudaTourism
Visit Big SkyTourism
Campbell RiverTourism
AquatellEcommerce
Tourism VernonTourism
Summit SteelConstruction
Ahria ConsultingProfessional
CohesivSoftware
EmergDentHealthcare
GratituiSoftware
Magnolia MassageHealthcare
RollCorManufacturing
PureGloHealthcare
Storage MDProfessional
The Over CompanyEcommerceSelected work
Sites we designed and built
How a campaign runs
Fewer hand-offs, faster buildsTwo rules cover most of it. We do not spend until the tracking is right, and we do not keep spending on something because it was somebody's idea.
Verify the tracking
Nothing runs until a test conversion has fired and landed where it should. This is the step that gets skipped most often.
Build the account
Account, keywords, negatives and landing page built together, so the click and the page it arrives on agree with each other.
Test
One variable at a time, with enough budget behind each to trust what comes back.
Cut and fund
We stop what loses and put the money behind what wins, and tell you which was which.
Where this comes up most
Sectors we have real work inAlso from us
The rest of what we doBrand and identityPositioning, naming, logo design and the identity system around it.Web design and developmentNext.js, WordPress or Shopify. Built for people, structured for AI tools.SEO and GEOGetting found in search, and cited by AI assistants.Social mediaContent, scheduling and channel management.
Questions we get
Let’s get started
Tell us what you're building.
Send a paragraph. You’ll get a reply from the person who would do the work, not a sales rep.