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Search andAI answers.

Get found when people search, and when they ask AI.

Technical foundations make a site legible to a crawler, content gives it something worth ranking, and consistent information about who you are makes it worth citing. The same body of work covers a results page and an assistant's answer.

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What we offer

Technical, content and local
01

Technical foundations

The parts of a site that decide whether it can be crawled, indexed and understood at all. Speed, structured data, internal linking and whatever an audit turns up, which is also most of what makes a page usable to a language model.

  • Technical SEO audits
  • Crawl and index fixes
  • Core Web Vitals work
  • Structured data markup
  • Internal linking
  • Page speed optimisation
02

Search research

Which searches are worth going after: what people type, what they mean by it, and what a business your size can realistically win. The output is a mapped and prioritised list.

  • Keyword research and mapping
  • Search intent analysis
  • Competitor gap analysis
  • Ranking difficulty assessment
  • Priority term shortlists
03

Content and authority

The pages worth having, written to answer the question properly, and the links and coverage that make them credible. Suits a site that is technically sound and has nothing substantial to rank with.

  • Content planning
  • SEO copywriting
  • Subject-matter interviews
  • On-page optimisation
  • Content refreshes
  • Link building and digital PR
04

Entities and answers

Making the business unambiguous to a machine. The same name, people, claims and facts wherever you appear, and pages structured so an answer can be lifted out of them.

  • Entity and schema modelling
  • Consistency across the web
  • Question-level page structure
  • Author and credential markup
  • Fact and claim checking
05

AI answer engines

Where you show up in ChatGPT, Perplexity, Copilot and Google's AI overviews, and where a competitor shows up in your place. Tracking, gap analysis, and work on the parts that can be influenced.

  • Prompt and mention tracking
  • Citation gap analysis
  • Source and reference strategy
  • Crawler access decisions
  • Per-engine reporting
06

Local search

For businesses with a service area or a front door. Profiles, categories, citations, reviews and local landing pages, which between them decide who gets called by somebody nearby.

  • Google Business Profile setup
  • Category and service areas
  • Citation consistency
  • Review strategy
  • Local landing pages
07

Migrations

Protecting rankings through a replatform, a redesign or a domain change. Runs on its own, alongside whoever is building the new site.

  • Pre-migration URL mapping
  • Redirect implementation
  • Metadata carry-over
  • Post-launch monitoring
Proof in practiceAttributed client work only
34
Named clientsRelevant work, shown below
14
Sectors representedConstruction · Non-profit · Ecommerce · Healthcare · Education · Software · Finance · Manufacturing · Sport · Logistics · Church · Professional · Legal · Hospitality
0
URLs left unmappedOn every migration we run
1
Accountable teamStrategy through delivery

Clients we've helped

34 clients for this service
Plumbing MDConstructionCompassionNon-profitFresh PrepEcommerceMyodetoxHealthcareHuronEducationEzra InstituteNon-profitTriviumSoftwareArk CyberSoftwareMainstreet CUFinanceNorth Star WindowsManufacturingLoanConnectFinanceAquatellEcommerceMotif LabsManufacturingAppelloSoftwareCMITNon-profitCanada Ocean RacingSportEcom LogisticsLogisticsLegacy RoofingConstructionSummit SteelConstruction
Crossroads Bible ChurchChurch
Redemption Bible ChapelChurch
Ahria ConsultingProfessionalAmin LawLegalCohesivSoftwareCoyne Family LawLegalEmergDentHealthcarePryde IndustrialConstructionMagnolia MassageHealthcareRollCorManufacturingRiverside ChiropracticHealthcareThe Over CompanyEcommerceShyft PhysioHealthcareThe StarlightHospitalityUnity FinancialFinance

Selected work

Sites we designed and built

How a search engagement runs

Fewer hand-offs, faster builds

We audit before we recommend, fix the site before we publish onto it, and report on what actually moved.

  1. Audit

    A full crawl, plus an honest read of what you rank for now and where you are already being cited. You get the findings in writing either way.

  2. Fix the foundation

    Technical faults first. Anything a crawler cannot read properly will not rank, and an AI assistant will not quote it either.

  3. Publish

    The pages worth having, written properly. Plus the profiles and listings that decide who gets called locally.

  4. Report

    Positions, the traffic that converts, and where assistants are mentioning you. In plain language, including the months nothing moved.

Where this comes up most

Sectors we have real work in
Travel & tourismHealthcareLegalConstruction & trades

Also from us

The rest of what we do
Brand and identityPositioning, naming, logo design and the identity system around it.Web design and developmentNext.js, WordPress or Shopify. Built for people, structured for AI tools.Paid mediaGoogle, shopping and paid social, managed end to end.Social mediaContent, scheduling and channel management.

Questions we get

Let’s get started

Tell us what you're building.

Send a paragraph. You’ll get a reply from the person who would do the work, not a sales rep.

hello@cecile.co(519) 697-3523