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Web analyticsthat answers questions.

Know which marketing is actually working.

Measurement planning decides which decisions the numbers have to serve, the setup captures them properly, and the dashboards put them somewhere people will look. Then we train the team, so a question does not have to become a project.

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What we offer

Setup, reporting and training
01

Measurement planning

Which actions actually matter to the business, agreed before any tags go on. Keeps an account measuring useful behaviour rather than every available click.

  • Measurement plans
  • Conversion definitions
  • Event plans
  • Privacy and consent review
02

Analytics setup

GA4, Tag Manager and goal tracking, configured, tested and documented. Includes migrations from older setups and server-side tagging where it is needed.

  • GA4 setup and migration
  • Google Tag Manager
  • Goal and event tracking
  • Cross-domain tracking
  • Server-side tagging
03

Dashboards

Reporting that puts the important numbers in one place, with the definitions beside them so nobody has to argue about what a figure means.

  • Looker Studio dashboards
  • Channel reporting
  • Goal funnels
  • Reusable filters and segments
04

Team training

Hands-on sessions in your own account, using your questions and your reports, with a recorded reference to come back to.

  • Custom workshops
  • Account walkthroughs
  • Reporting habits
  • Recorded reference
Proof in practiceAttributed client work only
17
Named clientsRelevant work, shown below
10
Sectors representedFinance · Education · Ecommerce · Non-profit · Software · Manufacturing · Logistics · Church · Legal · Healthcare
1
Shared measurement planDefinitions before dashboards
1
Accountable teamStrategy through delivery

Clients we've helped

17 clients for this service
Rocket MoneyFinanceWestern UniversityEducationBook OutletEcommerceCompassionNon-profitRutiEcommerceEzra InstituteNon-profitTriviumSoftwareArk CyberSoftwareLoanConnectFinanceAquatellEcommerceMotif LabsManufacturingEcom LogisticsLogistics
Redemption Bible ChapelChurch
Coyne Family LawLegalPureGloHealthcareRiverside ChiropracticHealthcareShyft PhysioHealthcare

How the work runs

Fewer hand-offs, faster builds

Most of the delay in agency work is not the work, it is the waiting: approvals, hand-offs, and a queue behind each one. We took the hand-offs out, so work leaves here quicker without anybody rushing.

  1. Define

    Write down the decisions, actions and definitions the measurement needs to support.

  2. Configure

    Implement the account, events and integrations against that plan.

  3. Validate

    Test every important action and check the data in the reports where it will be used.

  4. Use

    Build the dashboard and teach the team how to answer its recurring questions.

Where this comes up most

Sectors we have real work in
EcommerceEducationNon-profitHealthcare

Also from us

The rest of what we do
Brand and identityPositioning, naming, logo design and the identity system around it.Web design and developmentNext.js, WordPress or Shopify. Built for people, structured for AI tools.SEO and GEOGetting found in search, and cited by AI assistants.Paid mediaGoogle, shopping and paid social, managed end to end.

Questions we get

Let’s get started

Tell us what you're building.

Send a paragraph. You’ll get a reply from the person who would do the work, not a sales rep.

hello@cecile.co(519) 697-3523